How to Choose a Foot Traffic Counting System: Start with These 5 Questions
A checklist for selection across five dimensions: hardware binding, report flexibility, mobile experience, data standards, and total cost of ownership.
1The quotes look similar—how do I compare them?
Shift the comparison focus from "feature list" to "five-year total cost and exit costs": clarify hardware lock-in, software licensing (perpetual vs. subscription), upgrade fees, and data exportability before discussing pricing.
2Solution: 5-Question Checklist
1. Can existing equipment be retained? 2. Can reports be customized and exported? 3. Is real-time data available on mobile? 4. Can multiple brands use a unified metric standard? 5. Who owns the data after subscription expires?
3Data validation: Let pilot stores speak.
Select 2-3 pilot stores for a 14-day trial. Compare manual counting errors and report generation times, then sign the contract after completing an internal evaluation.
Frequently Asked Questions
Teams with evolving store counts or a need for continuous AI capability upgrades are better suited for subscriptions. For single-store scenarios that remain stable long-term, compare the total cost of ownership before deciding on a perpetual license.
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