Project Overview
- Project Location: ECCO Store, Wanda Yinchuan Jinfeng
- Project Duration: 1 days
- Footfall Locations: 2 Footfall Counting Cameras
- Mounting Method: Pole Mount
- Project Outcome: Track store entry traffic, exit traffic, dwell traffic, and pass-by traffic.
- Delivery Date: 2023/12/8
The core value of store traffic analytics lies in distinguishing between passersby and entrants. By capturing both passing and entering footfall, stores can calculate an accurate conversion rate. Combining dwell time with exit data further reveals whether product displays, store layout, and staff engagement are effective—providing quantifiable insights for scheduling and promotions.
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